What is a title tag?
A title tag is a short text string that describes a page’s content for search engine spiders and users. It appears in the browser tab and search engine results pages to let users know what the page is about before clicking on it.
Different types of title tags:
– Homepage title tags – Describe the overall purpose of the website
– Page title tags – Describe the specific content of that page
– Blog post title tags – Describe the topic of an individual blog post
– Category/tag page title tags – Describe the type of content in that section
Three title tag examples using every day language:
– The title tag is like a book title describing what the book is about before you read it.
– The title tag is like a room label in a museum explaining what’s inside an exhibit before entering.
– The title tag is like a food description on a menu letting you know what a dish contains.
Why are title tags important?
Title tags are important for SEO because they influence click-through rates and search engine rankings. Concise, descriptive title tags can draw users into your content and help search engines understand what your pages are about.
Benefits of title tags:
– Improve click-through rates from search engines
– Help pages rank better in search engines
– Let users know what your content is about before clicking
– Create expectation around page content for visitors
– Provide accessibility for visually impaired users
Systems and software related to title tags:
– SEO tools like Moz and Ahrefs analyze title tags
– Web content management systems like WordPress allow optimizing title tags
– Google Search Console reports on title tags
– Browser extensions like MozBar show title tags