In November of 2018, I sent Rebekah Bek of Ahrefs an email with an interesting idea:
In 2019, I’d launch a new project where, for 100 weekdays (20 weeks total), I’d be publishing:
- 1 podcast episode
- 1 YouTube video
- 1 blog post
Every day will be focused on an interview or my review of a current piece of SEO content, my take on it, and how I’d apply that information if I was starting my business AND if I had an already successful business.
The goal with each day’s publish is to educate, empower, and entertain.
I’d be leveraging those ten years as a classroom teacher to break through the noise and genuinely demystify SEO.
It’s just SEO, not sorcery.
I saw a bit of an opportunity and I wanted her help. Here’s Rebekah’s reply:
Nice.
So what was that damn good pitch?
It was not only a detailed story of exactly how I’ve radically changed my life with SEO, powered the tools and data from Ahrefs, but also an opportunity that I saw:
The Opportunity
Despite allll of the SEO content online, there is still a unique opportunity to:
- Change how the uninitiated see SEO
- Create evergreen SEO content
It seems like every single time I get into a group of people and ask them “Are you struggling to implement SEO?” I get this kind of response…
And so I proposed a mission…
The 100 Days of SEO Mission
- Make SEO less intimidating
- Highlight the best contributors in the SEO community
- Radically change somebody’s life with SEO
That’s it. A simple 3-part mission.
But I felt like I could do more than just 300 pieces of stellar SEO content. So in addition to the daily video/podcast/blog publishing, I’ll also be:
- Posting daily to Facebook, Twitter, and LinkedIn
- Sending out a daily email to subscribers
- Sending out a weekly recap email to subscribers
- Producing a weekly live recap and Q&A show every Friday via Crowdcast
- AND giving away a free, members-only, workbook to go with every single video, podcast and blog post
Our Sponsors
I’m absolutely overjoyed that three amazing sponsors have already signed up to support this project…
More coming soon!